What About Branding!

And I don’t mean burning a mark on an animal like in the Wild West.. ropin’ and calfin’, etc.

As most of my friends know, NightinGail Photography was the “photographer with the RED” website for a couple of years. It was my brand!! We were “KNOWN” for being different. And they say that copying is a form of flattery.. well, that’s OK but over the last 4 – 6 months, more and more photographers have selected “red” or versions thereof for their websites and blogs. So it was time for a change..

We have selected to go with the more classic white but with my quirky offshoot of the “magenta” and gray. That’s me.. a little off the wall but nobody will ever be able to say that you won’t have FUN when you work with NightinGail Photography. And most of the time, when you choose to work with me, I’m always laughing and having a GREAT time!

My graphic designer (who put together my new logo) is Shiri Shapiro from Focus Studios. Shiri knows me well.. she’s been second-shooting with me for about 4 years. She is a professional photographer in her own right (and I second shoot with her on a regular basis, too.) She also works as an associate photographer with NightinGail if I am unavailable. She has just opened the graphic side of her business and I was one of her first clients. I love the final design of our logo and business card…

Anyway, I was looking at “branding” and came across a great blog by Ron Davidson. It was a real eye-opener… and made me think about why I wanted to change how NightinGail Photography looks. Not our style of photography, not how we treat our clients, not our customer service or anything else that really identifies NightinGail.

Our philosophy is that the client is always right — our images are unique because no two artists (or other people for that matter) see the same thing when we look at the moment in front of the lens — and it’s our vision that creates the photographs that are special for each of our clients.

Our clients choose us because I am NightinGail Photography! PERIOD.